If you’re a stay-at-home parent, a student, or an employee looking for a part-time job to supplement your income but don’t know where to begin, you’ve come to the right place since we’ve written this excellent educational post specifically for you.
In this article, we’ll go through how to make money by content writing and where to begin.
But first, let us provide you with a basic overview of content writing.
In simple words, content writing is a process of planning and writing content for mainly online platforms. Anyone or any company that wishes to offer their products or services on the internet needs content to educate their readers aka audience aka customers about their different products and services by using different types of content such as blogs, articles, a script for videos, social media posts, eBooks, etc. on various digital platforms.
One can write different types of content for various channels as every content serves a different purpose for each platform. Here are some different types of content written for different marketing platforms:
- Blog / Article
- Product Description
- Website Content
- Email Newsletters
- Press Releases
- Social Media Posts
- Video Descriptions
Why content writing is an essential part of digital marketing?
Thanks to the advancement of the digital world, everything is now just a click away. For example, if we need to buy a ticket or get anything online, we just type in a term and are presented with a variety of choices.
As a result, hiring a content writer who can put a company’s objectives and ideas into clear, intelligible English has become important for every business.
How to write good content as an expert content writer?
Writing good content is just like storytelling where you tell a story to promote your products and services on online platforms.
For writing good content it is essential to research thoroughly on your topic and understand the perspective of your reader or put yourself in the shoes of your reader aka “Think like a customer”.
Every content has a different way of telling the story on various online platforms. While, good content should always focus on three important phases of writing good content i.e. attract, engage & action.
In the first phase which is to attract your reader towards your content, you should write your content in such a way that it should draw the attention of your reader and it should fascinate the reader to choose to read your content.
In the second stage, which is to engage your reader to your content, you should focus on retaining the reader to read your content till the end, just like storytellers play with suspense and mystery.
In the third stage which is action, your content should be able to make the reader take a specific action towards your content, it can be subscribing to your newsletter or purchasing a product or service.
Now let us discuss how you can earn through content writing
A lot of start-ups nowadays keep searching for freelance writers who can write good content for their products or services or even writing content for their website’s landing page.
Actually, when we use it correctly it generates money as much as any other mainstream job like being an engineer or doctor.
1. Blog / Article Writing
You can write articles or blogs for companies and individuals Or you can start your own blogs.
To start your own blogs first you need to get some basic knowledge of search engine optimization (SEO). There are many courses available online for free of cost. Companies like google also offer a variety of courses for individuals to learn more about digital marketing.
Once you gain the knowledge of SEO you can start writing blogs on various topics. You can even use platforms like Google Ads and Amazon Associates to monetise your content.
Google Ads or AdSense is a platform where you can list your website and Google will place advertisements on your blogs, for every click on those ads you will get money in return from Google.
Amazon Associates is an affiliate marketing platform where you can list amazon products on your website and once a reader purchases any product from your link then you will get a commission from Amazon.
You can also promote your products and services through your content.
Now there is no limit to reach your potential customers, through your content marketing you can now reach your potential customers worldwide.
Also read: How to write a blog?; 10 Things To Keep In Mind While Writing A Blog!
2. Product Description
Many online e-commerce businesses keep searching for content writers who can write an attractive and crisp description for their products.
3. Website Content
Website is an essential part of the online presence of any business where one can see all the details of the company along with products and services offered by them in brief. Likewise many start-ups look for freelance writers who can write content for their websites.
4. Email Newsletters
Every business has a huge database of potential customers with whom they want to interact and calling everyone is not the best idea. They use these emailers or newsletters to inform their customers about their new products and services, about their latest offers or some general information. You can create these emailers or newsletters for businesses or individuals as per their requirements.
5. Social Media Posts
We have witnessed the power of social media; these platforms have the ability to change a person’s life in an instant. So many companies focus on increasing their visibility and creating their personality by posting and being active on these platforms. You can write content for social media posts for people along with giving some hashtag suggestions.
6. Video Descriptions
You can write a description content for video creators to use on YouTube and other video marketing channels.
Where to start?
There are a lot of platforms where you can sign-up and create your account and start working as a freelance writer.
Here are some options of top platforms where you can start earning through content writing:
These platforms also help you setting up your account on their websites and keep giving you major tips to enhance your content writing skills.
We hope you find our article useful.
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